Helping founders get more out of their marketing.
I help founders scale revenue through marketing.
As a Fractional Marketing Director, I partner with early-stage startups to build marketing strategy and campaigns — without the overhead of an full-time executive.
Let’s ensure every dollar you invest in marketing drives revenue.
Book a Strategy Call today.
What I Bring to the Table
20+ years of marketing experience with Fortune 500s and startups.
Proven frameworks and AI know-how to turn marketing into profit.
Brutal honesty, strong opinions, and a sense of humor.
Do You Need a Fractional Marketing Director?
If you find yourself nodding to three or more of these, it's time for real marketing leadership.
My Process to Turn Marketing into Revenue
I’ll transform your marketing from “ok” to “awesome” with my proven marketing framework:
Audit: I look at your goals, your numbers, and what marketing is doing today. Where are the leaks?
Prioritize: I set clear marketing priorities that tie to revenue. Forget the vanity metrics like awareness and clicks.
Execute: I help your team plan and execute campaigns. No marketing team? No problem, I’ll roll up my sleeves and get it done.
Systematize: I put systems, dashboards, and AI tools in place so your team can get things done quickly and accurately.
Optimize: I review results often and cut what’s not working. No mercy.
Who I Work With
My sweet spot is B2B startups — typically in the $2M to $20M revenue range — that have outgrown "DIY" marketing. You have a product people love and a sales process that works, but your marketing isn’t quite there. You might have a small internal team or an agency, but you lack the senior leadership to tie it all together.
20+ Years of Fortune 500 and Startup Expertise, Instantly Added to Your Team
465%
startup revenue growth over 4 years
#5
on the Inc. 5000 Fastest-Growing Private Companies
30%
boost in customer acquisition
137%
increase in marketing leads
Fractional Marketing Director
I partner with CEOs and founders on a flexible, part-time basis to bridge the gap between high-level strategy and bottom-line results. I team up with sales to nail product messaging, then launch campaigns that attract customers and build pipeline. By layering in operating processes and AI tools, I turn marketing into a well-oiled machine—where every dollar is tracked and tied to growth.
My Services
Product Launch Sprint
A focused six-week program for launching a new product or entering a new market. You get a competitive audit, full positioning framework, messaging strategy, and a 90-day marketing plan so your team can execute with confidence.
Senior Advisor
Need a strategic sounding board? I provide high-level direction, clear recommendations, and strategy reviews to help your team execute effectively. It's senior-level guidance without the full-time commitment.
Why Work With Me
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Expertise you Need
Don’t leave your company’s growth in the hands of junior marketers. Get 20+ years of marketing know-how and a proven track record. Let’s accelerate your growth.
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Save Money
You don’t need another expensive agency or a full-time marketing director to drive revenue. As your part-time marketing director, I provide high-level strategy and execution at a fraction of the cost. You can reinvest the savings back into your business.
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Measurable Results
Every initiative is tied to clear goals and KPIs. I take ownership of the marketing department, ensuring every dollar is tracked, optimized, and driving real business impact.
Resources
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What is a Fractional Marketing Director?
A Fractional Marketing Director is a senior marketing leader who works with your company part-time to develop and execute your marketing strategy.
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The 5 Biggest Marketing Decisions for Small Businesses
Growing a small business is all about clarity and prioritization. Marketing can help you get there, but you must make these 5 decisions to turn early traction into sustainable growth.
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Why Startups Waste Money on Marketing
Growing companies move fast, and often throw money into marketing without a cohesive strategy. Learn the top 5 mistakes businesses make, and what to do instead.
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The ROI of Hiring a Fractional Marketing Director
Does your marketing drive revenue? A Fractional Marketing Director helps you stop wasting money, prioritizes where to spend, and helps you get the most from every dollar you spend.
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CMO vs. Marketing Director: Which Leader Do You Need?
Should you hire a Fractional CMO or a Fractional Marketing Director? The difference matters more than you might think. Here’s how to pick the right leader for your business.
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Series A Gives You Cash, Not Clarity
You just raised your Series A. Congrats! But if you haven’t nailed your go-to-market strategy, you’re in the most dangerous phase of your company’s life. Here’s what you need to do to scale.
