Big growth goals. Tiny marketing team.
Marketing is a critical investment. But most startups and small businesses waste about 25% of their budget on random tactics instead of building a solid foundation. Stop lighting money on fire with marketing that doesn't work.
I step in as your part-time, fractional marketing director to build the strategy and help execute the campaigns—ensuring every dollar you spend drives pipeline and revenue.
No fluff. Just a killer strategy, flawless execution, and a relentless drive for results.
What I Bring to the Table
20+ years of marketing experience with Fortune 500s and startups.
Proven frameworks and AI know-how to turn marketing into profit.
Brutal honesty, strong opinions, and the occasional dad joke.
Do You Need a Fractional Marketing Director?
If you find yourself nodding to three or more of these, it's time for real marketing leadership.
My Process to Turn Marketing into Revenue
I’ll transform your marketing from “ok” to “awesome” with my proven marketing framework:
Audit: I look at your goals, your numbers, and what marketing is doing today. Where are the leaks?
Prioritize: I set clear marketing priorities that tie to revenue. Forget the vanity metrics like awareness and clicks.
Execute: I help your team plan and execute campaigns. No marketing team? No problem, I’ll roll up my sleeves and get it done.
Systematize: I put systems, dashboards, and AI tools in place so your team can get things done quickly and accurately.
Optimize: I review results often and cut what’s not working. No mercy.
Who I Work With
My sweet spot is B2B startups and small businesses—typically in the $2M to $20M revenue range—that have outgrown "DIY" marketing. You likely have a product people love and a sales process that works, but your marketing isn’t quite there. You might have a small internal team or an agency, but you lack the senior leadership to tie it all together.
20+ Years of Fortune 500 and Startup Expertise, Instantly Added to Your Team
465%
startup revenue growth over 4 years
#5
on the Inc. 5000 Fastest-Growing Private Companies
30%
boost in customer acquisition
137%
increase in marketing leads
My Services
Fractional Marketing Director
I partner with CEOs and founders on a flexible, part-time basis to bridge the gap between high-level strategy and bottom-line results. I team up with sales to nail product messaging, then launch campaigns that attract customers and build pipeline. By layering in operating processes and AI tools, I turn marketing into a well-oiled machine—where every dollar is tracked and tied to growth.
Product Launch Sprint
A focused six-week program for launching a new product or entering a new market. You get a competitive audit, full positioning framework, messaging strategy, and a 90-day marketing plan so your team can execute with confidence.
Senior Advisor
Need a strategic sounding board? I provide high-level direction, clear recommendations, and strategy reviews to help your team execute effectively. It's senior-level guidance without the full-time commitment.
Why Work With Me
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Expertise you Need
Don’t leave your company’s growth in the hands of junior marketers. Get 20+ years of marketing know-how and a proven track record. Let’s accelerate your growth.
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Save Money
You don’t need another expensive agency or a full-time marketing director to drive revenue. As your part-time marketing director, I provide high-level strategy and execution at a fraction of the cost. You can reinvest the savings back into your business.
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Measurable Results
Every initiative is tied to clear goals and KPIs. I take ownership of the marketing department, ensuring every dollar is tracked, optimized, and driving real business impact.
Resources
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![A group of four people in a business meeting, with one man standing and pointing to a whiteboard labeled 'Marketing Plan' filled with sticky notes.]()
From Fire Drills to Focus: Building a Marketing Function That Actually Scales
When every marketing request feels urgent, strategy takes a back seat. Here’s how one B2B tech startup went from constant fire drills to a focused, scalable marketing system that finally tied activity to revenue.
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![Two professionals, a man and a woman, smiling and shaking hands in a business meeting in an office with large windows.]()
How Strategic Marketing Saved a Multi-Million-Dollar Customer
When your biggest customer starts looking for cheaper options, the pressure is real. This B2B tech startup was on the verge of losing its largest account until marketing stepped in with a data-backed strategy that turned doubt into trust and saved millions in recurring revenue.
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![Four people in a business meeting in a conference room with a growth dashboard on the wall.]()
Why Betting on One Customer is a Losing Game
When one customer makes up most of your revenue, growth feels fragile. This B2B tech startup faced that exact challenge and turned it into an opportunity to scale. Here’s how smart positioning and strategic marketing helped them reduce risk, attract new clients, and build a business that could finally grow with confidence.
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![A checklist titled 'Key Marketing Decisions for Startups' with items: Ideal Customer, Positioning, Budget, Acquisition, Content & SEO, all checked off with a black marker pen beside the paper.]()
The 5 Biggest Marketing Decisions for Startups
Growing a startup is all about clarity — knowing who you serve, what to say, and where to focus. The right marketing decisions can turn early traction into sustainable growth. These five questions will help you get there.
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![Four people looking at a laptop screen with serious expressions, in a modern office.]()
Why Startups Waste Money on Marketing
Growing companies move fast. New hires, new campaigns, investor updates—it never stops. And somewhere in all that chaos, marketing becomes the easiest place to throw money and hope for results. Sound familiar? Learn the top 5 mistakes businesses make, and what to do instead.
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![Comparison of marketing strategies: on the left, a broken house under construction with two workers discussing the lack of strategy; on the right, a completed house with a man reviewing architectural plans, illustrating the difference in outcomes with and without a strategic approach.]()
The ROI of Hiring a Fractional Marketing Director
As a CEO, you watch every line on the P&L. But does your marketing spend actually drive revenue? I break down the real ROI of hiring a Fractional Marketing Director, how to stop wasted spend, and why tactics without a strategy are like framing a house without a blueprint.
